MOBILE BILLBOARDS
real-world exposure for minimal cost.
Why use mobile Billboards?
Most static and moving billboard campaigns run over short periods of time. Normally 3 months. This is because they suffer from viewer fatigue. This means that the design, print and application costs are much higher than for a campaign that lasts longer.
Design proposal for Camden Pale Ale.
Because vans are constantly on the move their audience is also constantly changing. This is why van advertising remains fresh over years rather than months.
If one then takes into account that a branded van looks as if it belongs to the advertiser and that every repeat view further emphasises the brands popularity, then long-term campaigns offer advertisers far better value than short-term ones.
Design proposal for Koi Footwear.
Added to this, the structure of our van advertising platform also offers advertisers the best value for money when compared to any other static or mobile out-of-home advertising platform.
VANS MAKE THE PERFECT MOBILE BILLBOARD.
Marketing in Motion uses Courier Vans, Rental Vans, Removal Vans, and Man with a Van, vans.
Courier vans will typically make 100+ deliveries a day. On average a courier van is viewed 100 000 times per day.
Removal vans and Man with a Van, vans work closer to home. If an advertiser wishes to target a particular city and its surrounding suburbs these vans are ideal.
Rental Vans cover all of the above sectors. They offer the most diverse level of exposure for advertisers.
We can target specific areas within the UK. For brands, this could be a new region for expansion, an area that is under performing or locations just outside your traditional customer catchment area.
Marketing in Motion will find the right vans to meet your needs.
COMPARING MOBILE ADVERTISING
Different types of mobile out of home advertising suit certain brands better than others.
Truck Advertising
Truck advertising works particularly well if the brand advertising is in some way motor car-related as trucks speak directly to motorists on the road. Drawbacks can be that they travel mainly between depots either in the early morning or late at night meaning their exposure is not as effective as it might seem.
Vans go everywhere, mainly during the day when people are out and about. They travel into city centres, motorways and the suburbs. They also would be equally effective platforms for reaching motorists on the road. This offers a wider and more varied level of exposure.
Because vans are smaller than large trucks it is cheaper to apply signwriting to them. This allows advertisers to be able to afford to sign write more vans for every truck.
Taxi Advertising
Taxi advertising is very much like van advertising in that the platform is constantly on the move. When compared to the large flat sides of vans the taxi offers a much smaller more awkward advertising space. Impact wise vans offer far better value for money. A taxi will not be viewed as part of a branded fleet of delivery vehicles and won’t give the brand an impression of being big and popular.
Bus Advertising
Bus advertising is big and effective. A bus travels the same route every day and does not have the flexibility of travelling everywhere that a van does. A sign written bus is an advert only. It does not give the impression of being part of a fleet of company vans with the ability to be able to promote the size and popularity of the advertised brand. A bus can be 4 times more expensive to vinyl wrap when compared to a large van.
Long-Term Van Advertising
Design proposal for Oggs Egg Free cakes.
Marketing in Motion is the perfect platform for brands selling products and services to households, businesses and road users. It takes advertising right to the doorstep of potential customers. If you are a brand wishing to appear bigger than you are or you are a new brand entering a marketplace and you wish to establish yourself quickly in the minds of the general public then Marketing in Motion will be an ideal marketing platform for you.
This marketing platform is designed around 12 to 24-month campaigns or longer. Depending on the area being targeted we recommend using 10 to 30 larger vans.
On our BRANDED VANS page, you can see some examples of van designs and explanations of how we see them benefiting different market segments.